At Isha Yoga Center, Mahashivratri is more than just an event — it is a labor of love, commitment, and devotion. As preparations unfold, every moment and all actions are a testament to the dedication of thousands of volunteers who come together with a single purpose: to create an ambience that will enrich the experience of millions of devotees who participate in the celebration either in person or online. The range of activities includes preparing a grand stage, Maha Annadanam — the sacred offering of food, dance and musical performances, overall event décor, managing parking and traffic, security, seating arrangements for devotees, live broadcast, and much more.